Happy new year- is everyone sufficiently greened out? I know, we all still care about the environment; in fact, aren't we on a roll, carrying our groceries in sacks, buying the eco-friendly MacBook Air, eying the newest hybrid cars? So if we're so busy trying to take care of the environment, why am I starting to feel nauseated about every company and product still pushing their green-ness? What does it mean to be green, anyway? This year might mark the over-saturation of the green brand. Ecology and recycling are in, but is "green" becoming too ubiquitous?
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"We don't need design anymore—the public's had enough. They're media saturated and too savvy for it. We don't need to undesign our designs. We need NO design."
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Last Thursday night I heard Kenya Hara speak about his book Designing Design and about some of the exhibitions and concepts he has been exploring. Couple that with the fact that I promised myself no more epic blog posts (ala "be the change you want to see in the world"), having my mind blown by what I've read in his book so far, and the fact that I should be writing me thesis proposal right now, I'll just present a few short key points that have made an impression on me...
Continue reading "Monographs are soooooooo 20th Century." »
If the internet is essential to modern life, the lower-case phenomenon in logos embodies that direction. Next month, Bon Appétit Magazine will unfurl a new logo, and a willingness to complete with successful and more youthful brands like Real Simple and Martha Stewart Living. The logo has been stripped of it's severe capitals, and replaced by a softened Baskerville-ish font, looking to skew younger than the magazine's typical 50-something reader. In fact, using lower-case type to redefine an established brand might suggest something more specific for the 21st century: a deference towards the web.
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